Full-Time Position

Lima, Peru—AREMAR INC | Lux Jewelry

May 2025 - September 2025

• Lead data-driven content and UX optimization strategies across digital platforms by implementing performance analytics tools to refine messaging that supports brand growth, performance, and segmentation.

• Directed brand photoshoots from concept development to execution, transforming output into strategic Instagram content, increasing overall profile engagement by 65%, generating 6.5K new net followers over employment period.

• Raised $30,750 in tracked 18K jewelry sales within a five-week period through data-backed personalization and real-time engagement tactics.

• Generated $4,650 in direct sales in collaboration with other departments by producing organic content derived from qualitative research and activating brand engagement through in-person events. 

• Involved in website enhancement through implementation of user-centered design and architecture, improving on-site traffic by 8–10 minutes.

Full-time Position

Lima, Peru—CONSCIENCIA.PE

May 2024 – September 2024

• Responsible for social media management and implementation of campaign-based content, boosting Instagram following by 8.6K. 

• Lead research on consumer behavior analytics, identifying opportunities for brand collaboration that led to a 35% increase in sales within the first month of strategic implementation.

• Applied CSR principles to translate research on sustainability into content that strengthened user engagement and brand growth by 55%.

• Curated story-led experience by creating a blog page on site focused on sustainability-driven content through deep research on brand alignment and UX design, improving user traffic retention.

Full-Time Position

Lima, Peru—INCA LINES SAC |

August 2021 – December 2023

• Led development of the first MK department, training interns and applying data-driven segmentation strategies to acquire clients via social platforms.

• Improved brand positioning by conducting consumer behavior and performance analysis to strengthen user engagement.

• Streamlined data processing by digitizing archival inventory using software systems, improving operational efficiency and record tracking.

• Engaged with clients daily through clear, service-oriented communication, both onsite and online, to resolve inquiries, build trust, and elevate user experience.

• Oversaw role succession interview coordination, scheduling stakeholder meetings to support a seamless onboarding transition in the company.

Full-time Position

Boston, MA—Emerson College Marketing Department

August 2023 – January 2024

• Led market research in collaboration with the school’s marketing team and behavioral analysis to uncover emerging trends, guiding strategic direction and strengthening brand positioning.

• Collaborated with other schools’ academic departments, student services, and internal stakeholders to gather valuable marketing insights and materials, driving more effective digital design structure.

• Leveraged platform analytics to structure digital strategies and execute targeted visual content using Adobe tools to boost online visibility and student engagement.

Full-time Position 

Lima, Peru—NAZ CLOTHING BRAND

March 2021 – December 2023

• Founded and operated a purpose-driven limited-edition apparel brand, leading UX design, social media content, and commercial operations to raise funds for animal welfare nonprofits through direct-to-consumer sales.

• Built and managed relationships with manufacturers and vendors, ensuring quality control, timely delivery, and cost efficiency.

• Developed operational, strategic, skills by balancing diverse responsibilities and learning from hands-on, day-to-day challenges.

• Recovered initial investment while generating profits, demonstrating strong financial management and business viability.

• Aligned UX-informed creative content with commercial goals, optimizing purchase flows that contributed to a 30% increase in conversion rate and 20% higher average order value through strategic messaging and visual CTAs.